It is this opinion about the new acquisition of Essential company is expressed in the Network. In addition, it is noted that at the opening of the new technological season of CES 2019, the company founded by the Creator of Android will acquaint the public with the “changing the rules of the game” phone, which will be significantly different from all currently known smart mobile devices. And, above all, it will not need a large screen, typical of many modern smartphones and is not only a display for content output, but also the main means of user interaction with your device.
As reported in a note by Alan Friedman (Alan Friedman), published by the resource phonearena.com with reference to techcrunch.com, Essential made the acquisition. Founded by the Creator of Android Andy Rubin (Andy Rubin) Essential acquired Cloud Magic, which developed e-mail application, Mail Newton. The development of the premium application, which had 40 thousand users on a paid basis, was discontinued by the company in September this year.
Essential purchased Cloud Magic. It is believed that for the phone that the company will present at CES 2019
It is possible that Cloud Magic was not easy to compete with such free e-mail services as Gmail and Outlook. To date, neither the amount for which Cloud Magic was purchased nor the role it will play in the future plans of Essential are known.
In may of this year, it was reported that Essential had stopped working on its second smartphone to focus on the Essential Home smart speaker. However, now this project is frozen.
The most recent report about the company concerned its work on a small-screen phone controlled by artificial intelligence. This device will be controlled by voice commands, provide automatic responses to text messages and e-mail. With the help of a smartphone not yet presented, of course, it will be possible to make phone calls.
Essential has a $ 300 million investment that will help it produce a unique smartphone. It is expected that the new product will be released in January next year, at CES 2019 in Las Vegas. It is possible that the acquisition of Cloud Magic will help Essential to expand the capabilities of its future phone based on artificial intelligence.
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