Bing is actively listening to customers, to improve their user experience and to understand what features users want within Bing Webmaster Tools. One of the top requests received from users is to expand the webmaster tools login capabilities to include a social login option.
Bing to begin the first phase of the global roll out of social login to webmaster tools on Friday, February 9th to webmasters in the United States. Working to continue the roll out to webmasters in Europe, Middle East and Africa, Latin America and Asia Pacific regions shortly thereafter. Webmasters will be able to login to Bing Webmaster Tools using their Facebook and Google accounts in addition to their existing Microsoft account.
Additionally, this means that the messages Webmaster Tools may occasionally send you about your managed properties will be sent to the email account associated with the webmaster tools account you are logged in with. The most recent messages will still be available in your Webmaster Tools Message Center and on realgeeks.
New to Bing? If you don’t have a Webmaster Tools account, you can sign up here.