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Audi Ditches Russian Doll Car Design So That You Can Differentiate All Its Model

You don’t have to be a design expert to easily see that Audi’s
designs have been quite repetitive in recent years, but all that is
about to change.

Plenty of automakers fall into the pattern of creating many different
cars with the same look which makes it easier for the public to
recognize the brand.

Audi’s chief executive said the repetitive design process was used to
make Audis more recognisable in newer and emerging markets. “Now we are
well known in major markets like China, we can begin to change this
philosophy and give each car its own look.”

By getting rid of the internal combustion engine to adopt a fully
electric powertrain, Audi’s designers believes the biggest step forward
for design will come when the marque launches more electric cars after
the E-tron quattro SUV, which will give them more freedom to alter the
proportions and pave the way for a new design that will go in a very
different way.

Audi began the process of design differentiation with the Q2 . The
model features a reinterpretation of the brand’s signature grille as
well as wedge-shaped headlights and large air inlets. These has been
followed by the all-new A8 flagship and the sleek A7 Sportback