What You Need to Know about Domain Names and Search Engine Ranking

Does the length of your website’s domain name registration affect search engine optimization and results?
Should you renew your domain name for a long
period of time? And if so, how long is long enough? If you want to stay
ahead of your competition, then you might consider looking at the length
of time your competitors have registered their domain names. If your
competitors have generally renewed their domain names for one or two
years, you might consider registering your domain name for 5 or 10
years. While putting off your domain name’s expiration date might help
your search engine rankings, keep in mind that this may be only a small
victory when it comes to search engine rankings.
Its good business sense to register a domain for
at least 10 years. You don’t want to deal with the process annual
process of renewing them every year. It’s best to obtain the domain
names that you want to keep for a while and renew then on a 5 to 10 year
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If your domain name expires, there’s a good chance
that someone will register your domain name immediately after it
expires. If, for whatever reason, you don’t renew your domain name,
someone watching a ‘watch list’ of expiring domain names will try to
capitalize on the online business that you’ve built over the years. They
know that there is potential website traffic they can have simply by
renewing your old domain name. By renewing your domain name for several
years, your domain name won’t expire for a while, and it won’t be opened
up to expired domain name buyers.
If you really want to stay ahead of the
competition, you might consider registering or renewing your domain name
for 100 years. Currently, Network Solutions (www.netsol.com) is the
only registrar offering the 100 year option, which costs $999.00.
GoDaddy (www.godaddy.com), currently offers to renew or register a
domain name for 10 years, at a discount of $6.95 per year.
Yes, you can lose critical positioning in the search engines if
you don’t reregister your domain name in time. You may have to start the
SEO process all over again!
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