webmaster is trying to acquire traffic. This is because trying to build
legitimate traffic requires both time and money. How is this so?
Well, if a webmaster is trying to obtain traffic through search engines,
they will need to spend a great deal of time with link-building and
content creation. If they are trying to get traffic through a
pay-per-click program, they will have to invest hundreds to thousands of
dollars if they want to take advantage of a high-performance keyword.
However, there is another alternative that can allow a webmaster to get
tons of traffic without having to invest too much in time or money. It
involves purchasing expired domain names.
name is a domain name that never got renewed by its owner. This could
be for a variety of reasons such as disinterest in the original website,
lack of funds or something more serious, such as an owner’s death.
Whatever the reason when the renewal fees aren’t paid, the expired
domain name sits out in cyberspace still functioning as any other domain
name. There is just one difference… an expired domain name doesn’t
have a website attached to it, so it instead points to a 404 error page.
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domain name points to a 404 web page. Many domain name companies have
realized this, which is why quite a few sell expired domain names either
through a regular, upfront sale or through an expired domain name
auction. The prices for these domain names can range from less than
$100 to over $1 million. Some of these sales may even include a
name is worth buying? First, they need to check to see the Google page
rank of an expired domain name. To do this they need to download
Google’s toolbar and then type in the URL of the expired domain name.
The toolbar will then let them know what the page rank is. If the page
rank indicator is gray, the expired domain name must be avoided since
this means the site has been banned by Google. Otherwise, it should be
okay, though webmasters should also take into consideration the actual
number associated with the page rank. If the number is between 6 and
10, they should strongly consider buying the expired domain name.
Secondly, webmasters need to find out the Alexa rating of an
expired domain name. The Alexa rating determines how much traffic has
actually gone to a domain name. If a website has not received a
significant amount of traffic, it will not have an Alexa rating. To
determine the Alexa rating for an expired domain name, webmasters need
to visit Alexa.com.
Finally, webmasters need to see how many
websites are linking to the expired domain name. To do this they need
to put the command link: followed by the URL of the expired domain name
into a search engine. If a lot of links are returned, this is a sign
that the traffic coming to the expired domain name originated from