Google said that it will roll out a native adblocker by 2018 that will
help block annoying ads. According to the search engine giant, the
adblocker will be rolled out to all compatible operating systems
starting February 15th, 2018, in line with the Coalition for Better Ads
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It said this browser, Chrome will be remove all ads
from sites that have a “failing” status in the Ad Experience Report for
more than 30 days. It however, noted that site owners can submit their
site for re-review once the violations have been fixed.
Ads to be
affected includes, pop-up ads, prestitial ads, ads with a density
greater than 30%, flashing animated ads, auto-play video ads with sound,
poststitial ads with a countdown, full-screen scrollover ads, and large
sticky ads. The service will start rolling out to Desktop and mobile
device in Europe and North America.