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Mastercard: How to Identify Customer Via Selfie

Added by prayertitus
MasterCard is testing a new application that will allow owners of
credit cards to make purchases online using selfie authorization instead
of a PIN code.

At the present time to identify and confirm the transaction customers
using MasterCard system SecureCode.This implies the use of passwords
that can be forgotten, lost or stolen. Therefore, many financial
institutions and IT companies are experimenting with biometrics as an
alternative form of identification.


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The participants of the trial program will be invited MasterCard to
photograph themselves with a new application MasterCard, which will
create a digital map of the face and converts it into a hash. The
Information will be stored on the server, and the subsequent transaction
Photo customer will be compared with the available data. MasterCard
announced their plans to use the identification of persons in the autumn
of last year.

“We want to identify the people themselves and not what they
remember,” – said then the President of the Security Department of Ajay
credits. “We have to remember too many passwords. This creates
additional problems for consumers and businesses. The new generation
selfie… I think they will appreciate it”.

The MasterCard reported that user information will be transmitted to
and stored in a safe place. The Company is currently testing the
technology with 500 clients and expects greater use of it this year. The
MasterCard also experimented with other forms of identification, such
as fingerprint scanning and voice recognition. Many mobile phones
support the MasterCard app, you can easily buy a cheap smartphones via, buy from real people.

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